When done correctly and strategically, pages with more links pointing towards them from other pages on the site are likely to have a higher PageRank. For example, if you had an online store that sold pet products, you may add a link from a blog post about Dog Grooming Tips to another post about Dog Shampoo. In addition, they provide another opportunity for you to include the primary keyword that you might be targeting for that URL.
Slow websites can frustrate users, increase bounce rates and signal to search engines that your site is not a high-quality resource. This Google tool evaluates your site’s page speed and provides suggestions on how to improve it. On page SEO is the act of improving the technical and content elements of your web pages.
Use Clean URLs
H1 tags are important, but they’re not the most important element on a website or in a piece of content. In 2015, Google introduced Rankbrain, an element of Google’s core algorithm that uses machine learning to match search queries to relevant results. By using machine learning, Google can determine the true intent of the user. Rankbrain gives Google the ability to SEO Anomaly deliver even more accurate results than with the Hummingbird update. After the Hummingbird update in 2013, Google was able to do a much better job at matching search queries to more relevant results. The Hummingbird update helped Google in understanding search context and intent.
Technical Interview
This is a page summary that appears under the title tag in SERPs and expands on what the content of your page is. It’s typically limited to 160 characters to fit within the preview on search engines, but can sometimes be calculated in megapixels depending on your preferred search engine. Use this space to highlight the key points of your page and encourage searchers to click through to your page. Consider adding external links to your on-site SEO checklist as well. Linking out to high-quality informational resources can add credibility to your content and provide additional value for your readers.
- Besides the speed score, you’ll also get tips and hints on how to improve the site speed.
- Say hello to more time and fewer headaches with WebFX’s on-page SEO services, which include everything you need to optimize and turn your site’s SEO into a revenue driver.
- So keep in mind, it could help to improve your click-through rates too.
- This helps people who are interested in what you’re offering find your products, content, or services, increasing organic traffic and helping you grow.
- In this guide, we’ll dive into the main differences between on-page and off-page SEO.
What is the difference between off-page SEO and on-page SEO?
But if you still want to use AI content, you need to ensure it’s not detectable. Our own AI content detection case study proved that AI-written content is easily detectable by publicly available tools. E.E.A.T has become an essential part of SEO today – especially in the age of AI content.
You can sprinkle them throughout the images on your page but don’t stuff them. The official line from Google is that bounce rate doesn’t affect rankings. Dwell Time is the amount of time someone spends on your page consuming your content after finding you through search results. This will make sure the content easy on the eye and easy for a reader to work their way through. Google actively tracks user behaviour on your site through tools like Google Analytics 4, Google Chrome and the Google SERPs. Improving it won’t only lead to more organic traffic but can also lead to higher conversion rates.
Sometimes our clients ask us how soon before they’ll see results once we start implementing on-page SEO services. The answer to this is that it depends on at least a couple of different things. Over the past couple of years, Google’s understanding of content has advanced significantly.
Alt attributes give you the ability to include your target keywords in another part of your content. Start by making it standard practice to create internal links when creating and publishing content. Make sure that whenever you create a new page or blog post, you link the new pages or content to other relevant pages within your website. Develop high-quality content that is easy to read, relevant, and incorporates keywords strategically. Focus on creating content that provides value to your audience, using keywords in a way that feels natural and enhances the content’s message. In digital marketing, understanding and implementing effective ‘On Page SEO’ strategies is crucial.
Then address every main point that your audience is looking for. Short answer – Match the average word count from the top 10 ranking pages on Google. From a copywriting point of view, a lower reading level as close to basic as possible is advised for most websites. That means adding your own unique experiences, strategies and knowledge. Only one of those pages containing the “duplicate content” will rank for it.